Have you ever heard of “pill fatigue”? Simply put, pill fatigue is where people start feeling exhausted about the habit of popping pills for every health concern. While growing up, people had to pop pills to deal with different illnesses, and by the time they are adults, the idea of swallowing a few more bitter ones as a supplement didn’t seem to be a good idea. So to provide the necessary supplements, alternatives like vitamin gummies and power bars seemed a good idea.
But do they even work? Or, what’s the idea behind producing such sugary substances and calling them ‘nutrient supplements’? Well, let’s take a closer look at gummies and get the answer ourselves.
The Sudden Surge Of Vitamin Gummies
In the modern world of food and flavour, sweetness dominates. That is why the bars aisle in the Whole Food Section is the most sugar-heavy aisle as it is predominantly power bars dipped in some sort of sugar syrup which is being marketed as a protein supplement. Needless to say, the marketing strategy works, and the sales report doesn’t speak otherwise.
Realising the results of this intelligent marketing strategy, vitamin manufacturers too stepped in and started manufacturing Vitamin Gummies. So what was once an idea to get kids to eat their food and medicine, soon became a smart way to get the adults to take daily doses of vitamins and supplements.
In 2020, as per MarketsandMarkets, the estimated value of the global gummy vitamins market was around USD 5.9 billion in 2020 and was estimated to go close to USD 10.6 billion by 2025. Currently, vitamin gummies bring in over a billion dollars in sales in the $41 billion dollar supplement industry.
Do Vitamin Gummies do what they say?
Since you are taking ‘vitamin’ gummies, an alternative to traditional pills, any consumer’s first question would be “Are they healthy?” followed by “Do they work?”
The answer to the first question is a bit more complicated than a simple yes or no. But the second – sugar-loaded vitamin gummies are something similar to a well-done steak eaten with ketchup.
Well, that didn’t explain much, right? Let’s change our perspective to understand things better.
Are they healthy?
As per the Dietary Supplement Health and Education Act of 1994, companies are allowed to market and sell products with no proven results. So this allows companies to market their products as they please to grab customer’s attention. On the other hand, there are consumers who have been manipulated by the idea that if 100% of Recommended Dietary Allowance is good, 500% must be better.
And that’s how the idea of a balanced diet was thrown out of the window.
Sugar has always helped parents to get their kids to swallow the pills. Thankfully for the companies, that stands true for the adults as well, as they are more likely to consume sugar-coated pills than wash down boring pills with water. In short, sugar makes boring pills exciting
But consuming that much sugar every day, is that healthy? Companies say yes as the gummies are made from no high fructose corn syrup, which itself adds up to six grams of sugar – or in other words, a quarter of the recommended daily allowance by WHO.
Do they work?
Vitamin supplements are known to give you a cognitive boost and help you deal with health issues like skin damage, hair damage, fatigue, arthritis. Although there’s no prominent proof to support the claim, and the lack of need to prove leaves the claim remains unverified.
Should I Buy Them?
Why not? Think of it this way – if you are someone who doesn’t take regular vitamins supplements and allows your body to remain deprived of essential nutrients, BUT the idea of having vitamins in the disguise of colourful, tasty gummy bears has made you consider buying them, what’s the harm in that? And the bonus is, most of them claim themselves to be sugar-free.
You must keep in mind that while the colourful packaging and the tasty coating helps you deal with pill fatigue, the ingredients are essential nutrients that your body desperately needs. So what are you waiting for? Click here to take your pick from a wide variety of nutritious and delicious vitamin gummies for adults.
